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Product Strategy and New Product Development Quiz
Product Strategy and New Product Development Quiz
Quiz
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Question 50
Restart
What is the primary reason 'offering' is used instead of 'product' in marketing?
A.
To differentiate between B2B and B2C transactions.
B.
To convey that companies provide total value, not just physical items.
C.
To highlight the manufacturing process.
D.
To emphasize the physical attributes of an item.
Check Answer