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Principles of Marketing - Chapter 2 Quiz
Principles of Marketing - Chapter 2 Quiz
Quiz
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
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What is the first step in company-wide strategic planning?
A.
Analyze market trends
B.
Assess strengths and weaknesses
C.
Define the organization’s mission
D.
Develop product strategies
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