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BM4513 – Introduction to Marketing Quiz
BM4513 – Introduction to Marketing Quiz
Quiz
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What is the definition of marketing according to the American Marketing Association?
A.
An approach to sell products through digital media only.
B.
A method to increase sales through customer retention.
C.
An old-fashioned way of attracting customers.
D.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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