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Question 1 of 32
According to Cutlip, Center & Broom (2006), what is the primary function of public relations?
A. To establish and maintain mutually beneficial relationships between an organization and its publics.
B. To promote products and services through paid media channels.
C. To gather, verify, and report news to the public in an accurate, fair, and balanced way.
D. To manage communication between an organization and its publics.