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Question 1 of 32
According to Cutlip, Center & Broom (2006), what is the primary function of public relations?
A. To manage communication between an organization and its publics.
B. To establish and maintain mutually beneficial relationships between an organization and its publics.
C. To gather, verify, and report news to the public in an accurate, fair, and balanced way.
D. To promote products and services through paid media channels.