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Brand Management Quiz
Brand Management Quiz
Quiz
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
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What is the primary goal of customer-based brand equity (CBBE)?
A.
To create meaning, reputation and preference in the eyes of the customer
B.
To enable the brand to earn more in the short and long run
C.
To differentiate branded products from generic products
D.
The differential effect that brand knowledge has on consumer response to the marketing of that brand
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