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Consumer Behaviour - Chapter 3 Assessment
Consumer Behaviour - Chapter 3 Assessment
Quiz
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Restart
According to the AMA (2013) definition, what is the primary focus of marketing?
A.
B. Creating, communicating, delivering, and exchanging offerings that have value for stakeholders.
B.
A. Selling products at the highest possible price.
C.
D. Developing advertising campaigns for new products.
D.
C. Maximizing profits for shareholders exclusively.
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