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Marketing Chapter 5: Market Segmenting, Targeting, and Positioning
Marketing Chapter 5: Market Segmenting, Targeting, and Positioning
Quiz
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Restart
Which marketing approach is characterized by a 'one-size-fits-all' strategy, using the same product, price, promotion, and place for everyone?
A.
D. Concentrated Marketing
B.
A. Niche Marketing
C.
B. Targeted Marketing
D.
C. Mass Marketing
Check Answer