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Marketing Overview Quiz
Marketing Overview Quiz
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What is the definition of marketing according to the American Marketing Association?
A.
Satisfying customer needs and wants while enhancing individual and societal well-being.
B.
Aggressive sales techniques that lead to high profits.
C.
A focus on internal capabilities of the firm.
D.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers.
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