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Strategic Planning and Marketing's Role Quiz
Strategic Planning and Marketing's Role Quiz
Quiz
Question 1
Question 2
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Question 15
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What is the primary purpose of strategic planning within an organization?
A.
To only prepare annual budgets and long-range financial forecasts.
B.
To manage daily operational tasks and immediate sales targets.
C.
To develop and maintain a strategic fit between the organization’s goals and capabilities, and its changing marketing opportunities.
D.
To solely focus on developing new products for existing markets.
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