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MKT 201: Managing Marketing Information to Gain Customer Insights
MKT 201: Managing Marketing Information to Gain Customer Insights
Quiz
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What are 'customer insights' defined as in the context of marketing?
A.
Fresh marketing information-based understandings of customers and the marketplace that become the basis for creating customer value, engagement, and relationships.
B.
Statistical reports on market share from competitors.
C.
Anecdotal feedback from a small focus group.
D.
Financial data about customer spending habits.
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